Apple's Next Event to Be Held on October 4, Starring Its New CEO

Tuesday, October 4.

That’s the day Apple is currently expected to hold its next big media event, according to sources close to the situation, where the tech giant will unveil the next iteration of its popular iPhone.

While there have been a lot of conflicting reports about the exact timing of the event, including some that pegged it as taking place this month, AllThingsD had previously posted that the rollout of the iPhone 5 would be in October.

While Apple could certainly change its plans anytime, sources said that the October 4 date has been selected by the company to showcase the iPhone 5. Sources added that the plan is now to make the new device available for purchase within a few weeks after the announcement.

And while the iPhone 5 is a much anticipated handset, the event itself has a lot more importance for Apple than many previous ones.

That’s because it will be newly installed CEO Tim Cook’s first big product introduction and the place where the public will get a first lengthy impression of him that may well set the tone for Cook’s new role.

And that’s why, said sources, although he’s never quarterbacked an Apple product announcement before, Cook is certain to preside over the iPhone 5 rollout.

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